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FRUIT PUNCH is a labor of dichotomies. Professional and personal. Reserved and messy. Responsibility and desire. Obvious and hidden. Editorial and repulsive. Masculine and feminine. Control and release. Using gender dynamics between men and women as the spark of interest, FRUIT PUNCH reverses gender psychology by drop kicking the male gaze on its head.


FRUIT PUNCH is the first complete collection under the design house, CHEEKEEBEE. 


For more information, see @CHEEKEEBEE on Instagram. 

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