
meet the
POWERHOUSE
A team is only as strong as its individuals, and we at CHEEKEEBEE believe this to be true. You can think of us as the real life version of Taylor Swift's "Bad Blood" music video. The POWERHOUSE is made of independent thinkers with various backgrounds which only fuel our mission of human-informed fashion design. We work together to highlight human stories and their connections to fashion.
On a daily basis women are flooded with expectations of how they should be. Be skinny. Be defined. Be laid back. Be polite. Be provocative. Be coy. Be educated enough. Because women are subjected to so many opinions, it is impossible to even have your own opinion, let alone advocate for it. We are constantly criticized for taking up too much space, being too demanding, or unreasonable, or angry and emotional.
Through the medium of clothing, FLOTATION is a physical interpretation of the space women are not allowed to take up. With the bagged forms protruding from the hips and red scrunched ties, representing stereotypical femininity, shelled around the body, FLOTATION is a metaphor for using one’s own identity and experiences to occupy space to keep from drowning in the male perspective of how women should exist.





